«When it comes to my rivals, however long it takes, I’m going to be there to win. The main message I want to communicate is that I intend this show to be a game-changer in terms of how interview shows are conducted on American TV. And I haven’t joined CNN to come 2nd, 3rd, or 4th. America’s Got Talent has been the No. 1 show for five years, Britain’s Got Talent has been No. 1 in the UK for four years, Life Stories is the No. 1 talk show in the UK, and I won Celebrity Apprentice. Losing is not really something I’ve either experienced on TV, or wish to experience. A character trait hardened by my time working for the likes of Rupert Murdoch and Simon Cowell [...] I was a journalist in Britain for 20 years, the youngest national newspaper editor for 50 years, and editor-in-chief of two big-selling newspapers for 10 years. Running a team of 400 journalists on stories like 9/11, Diana’s death, and the Iraq war. You don’t do that if you’re a halfwit. So prepare for fireworks. Because I know that to get CNN back to the top in prime time is going to take a lot of hard work, determination, tenacity, mischief, revelation, aggression, fun, and brilliant interviews. As you guys might put it… It’s time to kick some ratings butt.» (fossi il tipo che fa classifiche, direi che Piers Morgan è il mio arrogante preferito)